I have had this idea for years now, and I think the time has finally come to put it into action.

I want to collect and convey some, if not all, of the ideas, beliefs, foundations, etc. that make Resilience, Resilience. I have a lot of easy ones that come to mind for me, but I would love to hear from you all what you think makes us different, and what about us is important enough to you that we should share it with every one of our members.

Here are the general, overarching topics that all of the subcategories would fall under:

• RESILIENCE
  • As a Strong and Powerful, Guiding Word
    
  • As a Business (in general)
    
  • As a Gym (in the health sector)
• FAMILY
  • Tribe Mentality (like-minded, health & fitness-focused people)
  • Relationships
    
  • Cohesion, Cooperation, Communication
• FITNESS
  • Nutrition
    
  • Our Programming Philosophies & Foundations
    
  • Health & Longevity
• FUN
  • Fitness is the Ultimate Enabler, Use Your Fitness!
  • Seek the Joy of Being Alive
  • Pursue Your Passions

Realistically most of the subcategories will fall under FITNESS, as they probably should for our business.

As an example, you could say something like...
I love how Warm and Welcoming everyone is at Resilience. My first interaction with the coaches and the members really impressed upon me that this was not going to be a regular gym experience. People care about you, want to get to know you, and want you to succeed.

I might take that and turn it into a bullet point under FAMILY --> Relationships:

• Warm & Welcoming
  • At Resilience, we believe FIRST IMPRESSIONS ARE EVERYTHING. We are a group of people who are Warm and Welcoming. A smile, a quick "Hi, how are you?", and taking the time to get to know people go a long way to building our community of strong, healthy, and fit for life people.

Or it could be as simple as...
I love the phrase you guys say, "Movement is Medicine."

Hopefully you get the picture. This is a powerful project to me that will eventually live on our website, for all of our members to just know and be able to reference. THIS is where people and members will be able to go to really understand what Resilience is all about.